Client
International Ice Swimming Association
The Hero Story
Location: Samoëns, France
Duration: 90 seconds
Format: Vertical
Overview
IISA was born in 2009 and the term “ICE SWIMMING” was coined. Ice Swimming is swimming in water temperature of 5.0C / 41.0F unassisted, with a silicon cap, a pair of goggles and a standard swimming costume. IISA has established a comprehensive set of safety and swimming rules together with worldwide swim records. IISA has members in 73 countries and Ice Swimmers [1km+] in 43 countries.
Challenge
Breath-taking temperatures. Physical and mental exertion. Ice swimming. In January 2023, RAWR witnessed, captured and experienced the heightened emotions behind this extreme sport at the IISA World Championships in Samoens, France.
Results
Nine videos varying in length that showcase different elements of the IISA experience.
100 photos that capture the various elements that make IISA unique including their athletes, fans, and iconic locations.
Powerful storytelling content that IISA will use to elevate their status and pursue their goal of becoming an official Olympic sport.
Solution 1
Emotion is what pulls us in and drives the story behind all of sport’s greatest triumphs. This short documentary was the first of a series RAWR began to produce in 2023 - documenting the supreme highs and unspeakable lows in sport.
Solution 2
The inspirational story behind South African athlete Reino von Wiellighis showcases the significant mental fortitude needed to overcome the immense challenges of ice swimming.
Solution 3
We’re assisting IISA with achieving growth through digital innovation and their goal of being recognized as an official Winter Olympic sport.
